Media’s role on women’s development

By Rabbany Sujon

First Published

Few days ago we passed “International women’s day 2008”. Many women organizations and human rights organization arranged sufficient programs in Bangladesh regarding that day. Purush Somabesh (male gatherings) at Dhanmondi Robindra Sorobor was one of the attractive and praiseworthy programs. Thousands of young people participated there willingly. Some popular singers sang songs besides discussion on violence against women. Most of the TV channels, Radio and other Medias focused these programs. Well e very well. People who could not attend in these ceremonies, they learned many things through these media programs. Thus, media can make people aware about many things that are dark in our society.

I think violence against women increasing in our society only for ignorance. People have not sufficient knowledge on women’s rights. Media can keep sufficient contribution to reduce women’s violence.

But what can we learn all around the year? I would like to discuss about some advertisements that are showcased in the whole year by the media channels.

I can see an advertisement of Bangladesh Olympic Association’s on “Crira Unnoyan lottery” everyday several times on BTV where displays that ----
‘A young woman was taken to a young man for choosing her as his bride/wife. (This is an ancient ceremony before getting married in our society). Then young man becomes very worried to see the young girl as she did not wear sufficient ornaments. Then one of guardians or matchmaker takes him to another room and shows a lottery, he tells that you will get everything by this lottery if- -. Then bridegroom becomes happy and gets married.’
Here what is the advertisement teaching us? Are ornaments or valuable things or everything essential for every woman? What will happen if bridegroom don’t get lottery price?

Let’s have a look at another TV advertisement of a famous Cosmetic Company. It displays that----
‘A young girl failed to collect any job in the job markets. Later she started to use beauty cream and she became beautiful within two weeks and gets a rich job easily.’
What does the advertiser want to mean by this advertisement? Are all the jobs reserved for white skinned women?

There are huge advertisements (Soap, cream etc) are shown in the various TV channels where that the black skinned women are underestimated. These advertisements make very sorrow to the black skinned women and make a negative sense to the male persons against black skinned women.

We can also learn observing some clothe washing soap/detergent powder’s advertisements that clothes washing tasks are only for women and that have been done from ancient. Though most of the commercial laundries are lead by the male persons. Same-same we are also learned from some spice companies advertisements that all the cooking tasks are only for women and that have been done from ancient though most of the restaurant and first food shop are leaded by male persons.

Few days ago I saw an advertisement of a car fair in a daily news-paper where some new model cars were with two young girls. Those girls wore nice and short dress. I did not understand why these girls are beside these cars. I know that new cars are used by rich businessmen or high officers.
Are not these girls used as goods or sex object? We can see on the TV commercial everyday in many advertisements that women are using as goods and sex objects if you look these by your naked eyes.

Add producers, TV commercials and women/models who act in these kinds of advertisements should think about the add concept before making those. We know media is the conscience of the society. The society can be affected by the media both positively and negatively. We hope the media will take step to make awareness in the society and help to reduce the negative sense on add concept.